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Key Objectives
Key Activities
Merchandising Materials
Food Demonstrations
Store Tours
Community Connections
Partnerships
Calendar of Events
Links
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Susan Karlins, MPH
Retail Program Coordinator
E-mail
Susan Karlins
Tel: 408.792.5121
Fax: 408.947.8745
976 Lenzen Avenue
San Jose, CA 95126 |
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Bay
Area Region :: Retail Program
Key Objectives
The
Retail Program aims to facilitate
partnerships between neighborhood stores and
community health agencies to help increase the
consumption and purchase of fruits and vegetables
among food stamp eligible Californians. The
Program provides retailers with a unique
variety of tools, resources, and outreach activities
to inspire healthy change among consumers.
Key Activities
The Retail Program provides retailers in
low-income communities with free merchandising
materials, described below, as well as food
demonstrations and store tours.
Merchandising Materials
Food Demonstrations
The Retail Program conducts
food demonstrations at participating grocery
stores throughout the Bay Area. The food
demonstrations provide valuable information
about preparing quick and healthy meals and
provide consumers with the skills needed to
purchase and to prepare healthy food.
Consumers are able to taste recipes, see the ingredients prepared,
and encouraged to purchase the recipe
contents all in one location. In addition,
participants receive free cookbooks and
incentive items, including t-shirts, cooking
colanders, and canvas grocery bags.
Store Tours
The Retail Program can
conduct fruit and vegetable store tours at
participating grocery stores throughout the
Bay Area. The tours provide valuable
information about how to select, store, and
prepare fresh fruits and vegetables. Fruit
and vegetable store tour leaders also take
participants into different aisles of the
store to teach consumers how to select
canned and frozen varieties of fruits and
vegetables by reading nutrition labels. |
Community Connections
The Retail Program
provides an
opportunity for retailers and community
leaders to work together to enhance the health and
well-being of the community. Participation provides
retailers a greater connection to the neighborhood
and to their customers. As a result, involvement in
the Retail Program raises a
retailer’s profile and shows their commitment to
their local community.
Partnerships
The
Retail Program
partners with grocery stores across the Bay Area that
are located in low-income communities. For a listing of our
Retail partners, please view
our
Retail Partners
list. If you would like to partner
with the Bay Area Retail Program, please
contact Susan Karlins at 408.792.5121.
Calendar of Events
For a listing of the Bay Area
2007 Retail food demonstrations, please see our
Retail Calendar of Events.
Links
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