Bay Area Region :: Latino Campaign

Key Objectives

Key Activities
The Latino Campaign reaches out to Food Stamp eligible Latino adults with school-aged children at a variety of events, including farmers’/flea markets, large festivals, and at supermarkets and neighborhood grocery stores. Participants at these events receive free nutrition education information and materials as well as special incentive items (t-shirts, canvas grocery bags, cooking colanders, cutting boards, etc.) to reinforce Campaign messages. In addition, fruit and vegetable demonstrations and tastings are conducted at the farmer’s/flea markets and at the supermarkets and grocery stores.

Calendar of Events
For a listing of the Bay Area 2007 Latino Campaign events and activities, including our food demonstrations, please see our Latino Campaign Calendar of Events.

Partnerships
The Campaign aligns with organizations across the Bay Area that work with and within the Latino community. If you would like to find out about partnering with the Bay Area Latino Campaign, please contact Pamela Harter, Latino Campaign Coordinator, at 408.792.5130.

Latino Campaign Advisory Committee
One of the objectives of the Latino Campaign is to work directly with Latino community leaders to help enhance the health and well-being of the Latino community.  Toward this effort, the Campaign has formed a Latino Campaign Advisory Committee.  For more information about this committee, please contact Pamela Harter at 408.792.5130.

Toolbox for Community Educators
The Toolbox is available free of charge to qualifying community educators to teach low-income Latino adults about eating the recommended amount of fruits and vegetables and incorporating physical activity into each and every day.  Each item in the Toolbox has been tested within the Latino community.  Although the Toolbox is geared toward Latino adults, many of the components can be used with children and other adult audiences.

• Guide For Community Educators & Table of Contents/La Guía Para los Educadores de la Comunidad y Índice
• How to use your Toolbox/Cómo usar las Herramientas

Toolbox Training
To facilitate the use of the Toolbox among low-income community educators, the Latino Campaign conducts Toolbox trainings free of charge to qualifying partners, on an ongoing basis. If you would like to provide a Toolbox training for your team, please contact Pamela Harter, the Latino Campaign Coordinator at 408.792.5130.

Toolbox Tracking & Forms
If you have participated in a Toolbox training, please be sure to report back to the Latino Campaign via the Toolbox Tracking Form about the trainings that you have conducted in your community.  You can either download the Tracking Form and send to us by mail or fax or submit the form online.

Volunteer Opportunities
The Latino Campaign is looking for volunteers who can help us reach out to the Latino Community with the Campaign messages and program activities.  If you would like to support this work in any way, please contact Pamela Harter at 408.792.5130.

Latino Recipes
These delicious recipes are a perfect way to get your recommended amount of fruits and vegetables.
Recipe PDFs.   (Please note: you may need to arrow up or down the PDF to find the recipe you would like.)

• Ancho Chili and Chicken Soup | En Español

• Ceviche

• Chicken Tortas | En Español

• Crispy Taquitos

• Pico de Gallo | En Español

• Red and Yellow Bell Pepper Omelets | En Español

• Tomatillo Salsa

• Tropical Fruit Platter | En Español

• Vegetable Quesadillas

Latino Research

• Media, festival, farmers’/flea market, and grocery store interventions lead to improved fruit and vegetable consumption for California Latinos. This is the twelve-page report summary of the background, methods, results, conclusions, and references.

• Learn about the Network for a Healthy California--Latino Campaign.

Links

• MyPyramid

• MiPirámide

• Network for a Healthy California--Latino Campaign

• CA DHS Toolbox